The Denver Broncos and BetMGM have announced a multi-year agreement where BetMGM and MGM Resorts will become an official sports betting partner of the Broncos. Financial terms of the deal were not disclosed.
There will be a new BetMGM Lounge at Empower Field at Mile High Stadium located on Level 1 concourse adjacent to Gate 4 and outside Section 111/112 as a piece of the partnership. Fans 21 years of age and older will have access to a luxury lounge, live sports betting odds, a full-service premium bar and assistance will be available for BetMGM’s mobile sports betting app. BetMGM and MGM Resorts will provide premium fan experiences, VIP travel packages as well as benefits through MGM Resorts’ loyalty program, M life Rewards. Also included in the strategic partnership is a free-to-play mobile game, digital marketing assets and in-stadium promotion and signage.
“This partnership with the Broncos allows us to showcase not only a premier BetMGM sports betting and gaming platform, but also the world-class entertainment experiences delivered by MGM Resorts,” said BetMGM’s Chief Marketing Officer Matt Prevost. “We’re excited to bring both of these to Broncos fans at Empower Field at Mile High Stadium and across the country, while offering BetMGM users new ways to engage with their favorite football team.”
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Denver Broncos Chief Commercial Officer Mac Freeman said, “When we began the process of identifying potential partners in this category, our goal was to provide Broncos fans with unique ways to engage with sports betting. Together with BetMGM, we can now offer our fans and M life Rewards members in Colorado new opportunities such as in-stadium gaming lounge, VIP travel packages to MGM Resorts around the country and a free-to-play game through our mobile app.”
With sports betting legalized in Colorado, BetMGM recently launched within the state in partnership with Midnight Rose Hotel and Casino. Their sports betting app is available on both iOS and Android. New customers in BetMGM Colorado will receive $100 in free bonus credit when placing a first bet of $10 or more on any Broncos game or Broncos future wager with the bonus code BRONCOS during registration.
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