The casino is ready to join the growing number of properties offering sportsbooks in the state
Another European gambling operator is entering the expanding US sports gambling market through a partnership with a local business. Nordic gambling operator Betsson AB announced yesterday a new partnership deal with the Dostal Alley Casino in Colorado to provide online betting services. According to the news, Betsson hopes to launch its service during “the first part of 2021,” which is still subject to local regulatory approval.
The Dostal property is a family-owned casino located in Central City Black Hawk, and presents itself as a “small yet very quaint” casino. It was one of the first gambling venues in the state, launched in 1991. This casino offers slots and video poker machines, but it has had no gaming tables nor sportsbook services until now.
According to Betsson, the company’s arrival to the Centennial State is “a first and cautious step into the US market” where the company wants to put some work in getting to know what the preferences among US sports bettors are. Also, the company’s plans are to expand into other states with a product that has been “tailored to regional customer needs and differences.”
Betsson expects to pick up a lot of benefits from this new partnership deal, and, according to CEO Pontus Lindwall, the US has “a strong culture of gambling.” The company hopes its Colorado operations will show other states its B2B capacity, paving the way for expansion. Colorado’s online sports betting market was made legal just last month, and, during the first month of operations, licensed venues reported a betting handle of $25.5 million.