DraftKings has secured market access for Illinois thanks to new partnership with the Casino Queen property in East St. Louis.
The partnership was noted in an SEC filing earlier this month, and could herald an imminent launch for DraftKings in the state. A Sportico report earlier Tuesday first highlighted the information.
The company declined to provide an exact timeline to LSR. However, it confirmed in a statement it was “looking forward to working with the Illinois Gaming Board and Casino Queen to bring our legal sports betting product to Illinois”.
Easy access for Illinois sports betting
Illinois sports betting customers will be able to sign up from home thanks to the recent executive order from Illinois Gov. J.B Pritzker.
Branding rules issued alongside that order seem to indicate the Casino Queen brand will have to feature on DraftKings’ app and site.
The market access deal is between 5-10 years long, according to the SEC filing. It also covers a retail sportsbook. DraftKings will pay an undisclosed cut of net revenue to Casino Queen.
More competition on the way
Casino Queen is one of seven casinos currently approved for four-year master licenses to run sports betting in Illinois.
The others are:
- Argosy Casino Alton
- Grand Victoria Casino
- Hollywood Casino Aurora
- Hollywood Casino Joliet
- Rivers Casino-Des Plaines
- Par-A-Dice Hotel Casino
BetRivers is currently the only online betting platform live in Illinois after it launched in June. That product, like DraftKings, uses Kambi odds.
Meanwhile, MGM owns the Grand Victoria and has been quick to market with BetMGM in other states, so could feasibly be next in line for launch. FanDuel has not yet announced an Illinois access deal, but surely can’t be far behind.
Illinois sports bettors might be wells served to sign up for some apps now, before the remote sign-up rules are reversed.