EveryMatrix, one of the leading B2B technology providers in the iGaming industry has signed a strategic partnership with gamification platform- CompetitionLabs. The partnership states that CasinoEngine, the B2B provider’s platform, will gain access to powerful bonus systems, several player engagement features and retention campaigns.
The integration will allow the platform provider’s clients to enjoy a large selection of tournaments, leaderboards and mission-based achievements and significantly boost player retention and lifetime value.
Thanks to the gamification tools, CasinoEngine will be able to increase in metrics related to player engagement, turnover, player loyalty and brand favourability and at the same time discourage negative behaviours and help operators in their responsible gambling efforts.
Representatives from EveryMatrix say that they find their new partner’s credentials impressive and that the integration will allow them to take advantage of their real-time toolkit. They also say that they are certain that players will be excited.
Stian Enger Pettersen, CEO of CasinoEngine, says: “We’ve been thoroughly researching partners in this area and CompetitionsLabs’ credentials are impressive. EveryMatrix helps customers to differentiate and innovate their businesses through our solutions, and CompetitionsLabs’ gamification platform is an excellent fit for us.”
“Thanks to this integration, our casino clients can now take full advantage of this real-time toolkit to quickly roll out tournaments and missions, and we are confident that players will be excited by the skinnable widgets.”
Officials from CompetitionLabs, which recently teamed up with Green Jade Games, say that they believe in their new ally’s commitment to customers and players and that they are looking forward to working with them.
Julian Steinwender, Chief Engagement Officer, adds: “EveryMatrix is a great partner to work with and we believe that their commitment to both customers and players alike has been showcased for the past decade. CasinoEngine is a high-performing product and our gamification platform will help them increase their customer engagement even more. We understand that gamification can be daunting, which is where the CompetitionLabs software and consulting services can help out.”
More About EveryMatrix
This company delivers modular and API driven products. They are proud to offer the market leading one-stop ship casino content aggregator and integration platform, a cross-product bonusing engine, a fully managed sportsbook and sports data services, stand-alone payment processing services and a multi-brand affiliate management system.
It has over 11 years of experience operating in regulated markets. Over 400 experts work at the company, in 6 offices across Europe and Asia. The main focus at the company is to deliver top-notch iGaming solutions that will meet the needs of their clients and that of the regulatory requirements of the markets their clients operate in.
The company is licensed by the Malta Gaming Authority, the Danish Gambling Authority and the ONJN.
“EveryMatrix launches CompetitionLabs’ gamification system on CasinoEngine”, everymatrix.com, June 29, 2020