FanDuel Group, a New York City based bookmaker and daily fantasy sports provider, has entered into a multi-year partnership with the Denver Broncos in terms of which it has become an official sports betting and daily fantasy partner of the National Football League (NFL) team.
This is the first sports betting partnership announced for an NFL team
since the League introduced the category in May of this year allowing teams to
sign up sports betting partners.
Although other operators have entered into partnerships with teams in
the league, these only covered casino products.
The agreement also marks FanDuel’s first sports betting partnership with
an NFL player.
FanDuel will gain access to official Broncos logos and trademarks that
it can use across its sports betting and daily fantasy offerings in
Colorado. It will also have the
opportunity to advertise its sports betting offerings directly to fans through
a selection of marketing assets that includes radio, in-stadium signage,
television and digital.
Mike Raffensperger, Chief Marketing Officer of FanDuel, commented that
with the NFL season just around the corner, partnering with an innovative
organization like the Denver Broncos allows them to offer engaging fan
experiences both inside and outside the station and access to unique betting
promotions and content.
Mac Freeman, Chief Commercial Officer at Denver Broncos, said that
FanDuel has built a strong reputation as a premier gaming destination for
Freeman also said that the ways they smartly reach people through
engaging and entertaining content is in line with the Broncos’ innovative
thinking when connecting with their fans.
He added that with FanDuel’s successful launch into Colorado earlier in
May, they believe Broncos fans will enjoy FanDuel’s trusted mobile sports
betting and daily fantasy platforms.