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Portuguese gambling association APAJO has officially endorsed the European Gaming and Betting Association’s (EGBA) European code of conduct on responsible advertising for online gambling.

APAJO is the fifth national gambling association to endorse the code. APAJO will now promote the code to its members and other online gambling companies in Portugal and encourage them to sign up to it.

EGBA’s code is the first pan-European initiative for online gambling advertising and leads the way in responsible standards for advertising. The code introduces essential consumer protection measures for responsible advertising content, social media and dedicated measures for minor protection.

“APAJO members believe in the highest standards in responsible advertising and already apply these in Portugal through our commitment to the Portuguese gambling regulator’s own advertising code. We support EGBA’s responsible advertising code because common solutions are additionally needed to the many cross-border issues affecting the online gambling sector, such as advertising, data protection, and the fight against money laundering. That’s why EGBA’s pan-European advertising code is so important. The code will raise responsible standards for gambling advertising across many European countries, particularly in those countries where national rules fall short,” Anne-Marie Furtschegger, Secretary-General of APAJO, said.

“We’re pleased with APAJO’s endorsement and its continued commitment to promote responsible gambling advertising in Portugal. Advertising is essential to inform consumers about those companies which are licensed and regulated in their country, but it is also how the sector is visible to the outside world and needs to be responsible. The responsible advertising code is part of EGBA’s commitment to raise standards and make gambling even safer across all European countries. We urge other online gambling associations and companies to join us to make this objective a reality,” Maarten Haijer, Secretary-General of EGBA, said.


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