Game Lounge, through its holding company Game Lounge Sweden AB, has announced this week that it has entered into an agreement to acquire the premium domain name of affiliate site Betting.com.
In a statement the firm cited the acquisition as “…the next step in Game Lounge’s diversification strategy and expansion into the US market”. This week’s announcement follows the news earlier this year regarding the company’s acquisition of Panorama Partners Ltd (Bettingmetrics), a company described as having strong product focus in the betting vertical.
Jonas Cederholm, Founder of Game Lounge, talked more about the purchase and its relevance within the context of the burgeoning US sports wagering market. He noted: “This acquisition is part of our strategy to expand our position in attractive and fast-growing verticals. The US online sports betting market is growing fast and estimated to be worth over $5bn in 2025.
“We see a great fit with our most recent investment in Bettingmetrics. It gives us the opportunity to improve our market position in the US and supports our mission to become the leading sports betting community in the US and beyond.”
In its statement, the company also confirmed that Bettingmetrics will in the coming weeks be rebranded as Betting.com. “We look forward to working with both new and existing customers on this project,” it added.