Genting-owned live roulette provider Authentic Gaming has named Oliver Reid as its chief operating officer.
Reid has over twenty years’ experience in the gaming industry across online, live dealer, land-based operations, business intelligence and product development.
He will be responsible for accelerating and enhancing Authentic’s customer onboarding process, bolstering customer operations departments and overseeing studio expansion.
Reid previously held the role of group analytics director at Olympic Entertainment Group, and has also held senior positions at live dealer market leader Evolution Gaming and land-based operator Aspers Group.
While at Evolution, he was tasked with opening its studios in Vancouver and New Jersey, and overseeing the supplier’s expansion into those markets.
Commenting on the appointment, Authentic chief executive Jonas Delin said: “I’m very pleased to bolster what is already an incredibly strong management team.
“Authentic Gaming has a ‘player first’ mentality and this, coupled with Oliver’s 20 years’ experience in land based and online live table gaming operations, we will be ideally placed to further enhance, and optimise the overall player experience.”
Reid expressed his excitement at returning to the live casino sector.
“Operators and players are appreciating the entertainment experience live casino has to offer and I’m looking forward to supporting the growth strategies of online gaming for all of our partners,” he said.
Authentic Gaming was acquired from its creator LeoVegas by Genting Group in a €15m (£12.9m/$16.7m) deal in October 2019.
Live casino is a growing vertical helping bridge the gap between land-based and online gaming. It is considered one of the key products which may be able to withstand the impact of the novel Coronavirus (Covid-19) pandemic.