Penn National signs NFL data deal with Sportradar

Penn National Gaming, an American operator of casinos and racetracks, has announced that it has entered into a partnership with sports data and content provider Spotradar in terms of which the casino operator will utilize its official National Football League (NFL) data on its sports betting platforms.

The partnership will allow the operator to use the official NFL
play-by-play data feed to offer a vast selection of in-play betting markets on
NFL games at retail sports-books as well as via its Kambi-powered Barstool
Sports-book app that is due to launch during the third quarter of this year.

Joe Kaplowitz, the Senior Vice President of Penn National interactive
gaming division, commented on the partnership by stating that the company is
thrilled to have partnered with Sportradar.

Kaplowitz went on to say that the timing is crucial as it is in time for
the upcoming football season, allowing Penn National to offer more NFL content as
the season starts.  He also said that
being able to deliver official NFL data to the company’s growing audience will
provide tremendous wagering opportunities where they operate sports books
across the country.

Penn National’s ‘growing, loyal audience’ consists of 20 million casino
customers and 66 million Barstool ‘fans’.

Penn National signed a 40-year deal with Barstool Sports in January of
this year and looks forward to launching the Barstool app before the end of
2020.  The agreement saw Penn National
receiving a 36% stake in the business and having exclusive use of the Barstool
brand for retail as well as online sports betting and online casino gaming.

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