Playson Grows Portuguese Presence with Bet.pt Supply Deal

Online casino games provider Playson has signed a commercial agreement with Bet.pt to provide its content to the Portuguese online gambling operator.

The deal provides Bet.pt with access to Playson’s range of online slots, including hit titles Book of Gold: Symbol Choice, Solar Temple, and Fruit Xtreme, the latest addition to its Funky Fruits series.

The online gambling operator, one of the leaders in the Portuguese iGaming space, will also be offered access to Playson’s entire suite of engagement tools, including bonus spins and daily prize drops. The tools are integration-free and are aimed to increase player retention.

Bet.pt was the second operator to enter the Portuguese iGaming market after its reorganization in 2016. It holds licenses from the local regulator, SRIJ, to offer both online casino games and sports betting. Being one of the early entries in the local online gambling space, Bet.pt has built a large customer base and has established itself as one of the major players in the Portuguese market.

Portugal is one of the many markets Playson has been offering its content in. The company’s portfolio boasts 65 gaming titles and is licensed or certified in 17 regulated markets, including the UK, Romania, and Malta. Playson manages offices in Malta, Ukraine, the UK, and Greece.

Delivering Exciting Gaming Experience

Of their partnership with Bet.pt, Playson Business Development Manager Lars Kollind said that they are delighted to launch their content with Bet.pt, an operator that is among “Portugal’s foremost.”

The official went on that their “varied portfolio of exhilarating games alongside a highly advanced set of engagement tools”, they are ready to deliver “exciting gaming experience” to Bet.pt’s players.

Bet.pt founder and CEO Gabino Oliviera said that they are thrilled to be adding Playson’s content as their partner is an established casino games provider that boasts “world class product offering.” The gambling executive elaborated further that Playson’s immersive gaming suite will be a strong addition to their catalog and its set of retention tools “will be a fantastic asset going forward.”

The alliance with Bet.pt is the latest announced by Playson in an eventful month. Earlier in June, the company unveiled a partnership with Condor Gaming that would see it launch its slots portfolio with the company’s B2C brands.

Condor Gaming is licensed by the Malta Gaming Authority and targets a number of markets, including Germany and Finland.

The online gambling provider has also enhanced its presence across Europe with a content supply deal with Megalotto that was, too, signed this month.

Megalotto is a new lottery and online gaming operator that is licensed by the Malta Gaming Authority. The operator now offers Playson’s content as it seeks to gain foothold in key markets.

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