Relax Gaming Cements Swedish Foothold with Svenska Spel Alliance

Relax Gaming’s list of operator partners never seems to stop growing these days, and the iGaming content aggregator and supplier today announced its latest partnership with a major gambling operator.

Under a recently signed deal, Relax Gaming has agreed to deliver an extensive portfolio of online casino games to Svenska Spel, one of the leaders in the provision of B2C gambling services in the regulated Swedish market.

The deal will see Relax Gaming supply its in-house developed gaming titles to Svenska Spel’s online gambling platform Svenska Spel Sport & Casino. The Swedish operator launched said platform last year following the reorganization of the local iGaming space.

The partnership between Relax Gaming and Svenska Spel covers some of Relax Gaming’s best performing proprietary titles, including Snake Arena, Money Train, and recently released Hellcatraz.

In addition, Svenska Spel will also be offered access to Relax Gaming’s wide range of aggregated content from its Silver Bullet and Powered By studio partner programs, including hit casino titles from the likes of Kalamba Games and Fantasma Games.

Scandinavian Expansion

The partnership with Svenska Spel adds another major Scandinavian online gambling company to Relax Gaming’s client network.

In addition to this, the deal will further cement the provider’s foothold in the important Swedish market as well as across the entire region.

As part of its Finnish expansion campaign, Relax Gaming announced earlier this year a similar content delivery partnership with Veikkaus, a state-run gambling operator that is the only entity authorized to conduct gambling services on the territory of Finland.

Relax Gaming this year celebrates its tenth anniversary. The company’s content aggregation platform has amassed more than 1,000 proprietary and third-party studio games over the past decade.

A Huge Growth Opportunity

Commenting on their partnership with Svenska Spel, Relax Gaming CCO Daniel Eskola said that teaming up with the Swedish gambling operator “presents a huge opportunity for growth in the Scandinavian region and underlines the appeal of our offering with the industry’s most established operators.”

Mr. Eskola went on to say that their alliance with Svenska Spel is a milestone in their business journey and that they are looking forward to working closely with the Swedish operator and to supply it with “quality content that has proven popularity.”

Svenska Spel Head of Online Casino Niklas Örtbrant praised Relax Gaming for its “speed, flexibility, and business simplicity” and said that they are excited to be gaining access to the supplier’s wide variety of casino games that are available through its platform.

The official added that both Relax Gaming’s proprietary and aggregated content “contain must-have online slot titles that we expect to be a big hit with our players” and to help the operator meet the ever-growing demand for innovative online casino content.

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