Betting services supplier Sports Information Services (SIS) has expanded its horse racing portfolio after entering into agreements with LAB representing Czech racing and Kincsem Park, the home of Hungarian racing that will see it become the exclusive distributor of live pictures and data of Czech and Hungarian horse races.
In terms of the new deals, SIS will broadcast a minimum of 300 races per
year 4 of the Czech Republic’s largest race courses – Most, Prague, Karlovy
Vary and Pardubice – as well as 265 races per year from Hungary’s Kincsem Park.
Included in the rights package are a number of Eastern Europe’s most
high-profile races that includes the world famous Velka Pardubicka on 11th
The races will all be made available through SIS’s international retail
channels, as well as its 24/7 live horse racing channels and 24/7 live horse
and greyhound channels, which provide a betting event every three minutes.
William Morris, head of international horse racing at SIS, commented
that securing the exclusive rights to deliver live pictures and data for horse
racing in the Czech Republic and Hungary is a boost to their international
Morris added that these additional races further enhance their 24/7
racing service, providing even more quality betting opportunities throughout
the day, regardless of time zone, with content that will appeal to bettors and
help drive turnover for operators.
Vicki Gibbins, operations and sales director of LAB said that many
bettors will be aware of their world-famous race, Velka Pardubicka and they are
excited that thanks to this deal with SIS, more bettors from all over the world
will be able to enjoy and wager on it.